WGM “Warner Music International and Deezer Announce Strategic Content and Revenue Partnership”


Innovative online jukebox offers on-demand, ad-supported access to Warner Music catalogue  

Warner Music International (WMI) and online jukebox Deezer today announced a global content and revenue partnership. Warner Music’s first-class catalogue of audio content will be made available for on-demand streaming as part of Deezer’s free-to-access service. Under the terms of the deal, both companies will share in revenues generated by Deezer’s ad-supported platform. Effective immediately, France is the first country in which Deezer will make Warner Music tracks available, with UK and Germany scheduled to follow by early 2009 once Deezer’s local offices have been established.  

Deezer offers its users the opportunity to create and share online playlists, join a community of music fans as well as stream both traditional and ‘intelligent’ internet radio stations. As part of the agreement, WMI will have access to promotional opportunities across the site, including editorial content management of Warner Music artist pages. Links to purchase downloads from well-known online retailers are also embedded throughout the Deezer network…

Source:  http://www.wmg.com/news/article/?id=8a0af82d1c252028011c4bc642cb1ed3

Nicolás Karmy


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